As an added benefit of membership, you can take advantage of special discounts, resources and services.

Member Resources

Auto Buying Services

Don’t have time to go through the hassle of purchasing or trading-in a car and wish someone could take care of everything for you? Or are you a hands-on, research-happy, lover of the hunt? Whoever you are, SF Fire has partnered with Autoland and AutoSmart – two great services that are available to SF Fire Credit Union members for free and will help you when purchasing your next car.

Do-It-Yourself: Online Research & Buying Tools with AutoSmart

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We’ve partnered with the Credit Union Direct Lending® AutoSmart Program to aid you in the purchase of your vehicle. Credit Union Direct Lending connects over 600 credit unions with over 9,000 dealerships in 48 states to help participating credit unions serve their members’ auto buying needs.

What AutoSmart can do for you:

  • Find a new or used vehicle.
  • Compare models head to head.
  • Negotiate the best deals with online tools.
  • Locate dealers committed to giving you the best price.
  • Check the value of your trade-in (Kelly Blue Book, NADA Guides).
  • Fund your credit union loan at the dealership and more!

Start Your Research

Have It Done For You: Autoland Personal Auto Buying Service


Autoland is a new FREE benefit of membership that gives you the option of having an Autoland consultant take over the hassle of purchasing or trading-in a car for you. They’ll take care of everything-from research, finding the best deals, and even delivering the car to your workplace or home.

VIP Service Without VIP Pricing

Autoland will work with your preferences and budget to find the car that’s right for you-whether you’re looking to buy new, used or pre-owned. Most importantly, your Autoland consultant will find the best pricing in your regional market.

Purchasing & Trade-In Power

Working with an Autoland consultant to buy your next car not only means that you will be in good hands, you’ll have access to cars on the market from San Diego to Washington State at no extra cost to you. In addition, if you are looking to trade-in your vehicle, Autoland will help you maximize the trade-in value by appraising your vehicle and blasting your listing up and down the West Coast-all while you’re at work, at home with your family, or even while you’re on vacation.

Get Started Now

First time buyer? Wondering what you need to know? Check out this helpful and quick tutorial.