Latest News

Keeping you updated on what’s happening at SF Fire Credit Union.


Message from Marla

It’s been a pleasure working with the staff, management, and elected officials at SF Fire Credit Union as interim CEO. After spending the summer familiarizing myself with the organization, I’ve had the opportunity to see first-hand how this Credit Union earned its reputation within the industry for delivering exceptional service to create a fiercely loyal membership. I’m pleased to provide that membership with an update on the state of their Credit Union. I’ll offer my insight regarding our financials, significant summer projects, what’s in store for the remainder of the year, and a glimpse of our plans for 2017.

Strong Financial Position
SF Fire Credit Union continues to maintain a strong financial position. Profitability is a key to the success of any credit union, including our own, as Net Income is the only manner by which we can increase our Capital Reserves. 2016 has been a good year thus far, with Capital Reserves increasing by over $5.9 million for a total of $95.5 million.

Significant Summer Projects
It was a busy summer at SF Fire Credit Union, with time and resources spent on infrastructure projects designed to improve upon system performance, or to prepare us for the launch of upcoming endeavors. We performed significant upgrades to our core operating system, to improve the performance of our current Online and Mobile Banking platforms while their replacement systems are developed. We also completed the testing and systems preparation required for the launch of EMV debit cards, which begin production soon.

Remainder of 2016
We’ll be focusing our energy on several large scale projects for the remainder of 2016, both of which we know have been highly anticipated by members. First, is to continue work on the development of new Online and Mobile Banking platforms. We’ve made a strategic decision to move away from utilizing in-house developed systems, and will be partnering with an established Online and Mobile Banking provider for our new platforms. Our objective is to provide class leading features (such as two-factor & biometric authentication, integrated personal finance management tools, account aggregation with other financial institutions, and enhanced card controls) along with a heightened level of technical and maintenance support for the Credit Union. Second, will be the launch of EMV debit card production which begins in early October. The reissue of EMV debit cards will systematically ramp-up over the course of the coming months, as we do not have the capacity to reissue all of our debit cards at one time.

Looking Ahead to 2017
I expect the highlights of next year to include the launch of new Online and Mobile Banking systems, and the introduction of Android Pay. We expect Online and Mobile Banking to launch during the summer months (June, July, or August), and will provide members with an update when the timeline has been finalized by our provider. In regards to Android Pay, we’re optimistic for introduction in early 2017. We’re awaiting confirmation from our card processing partners, and will share that information as soon as it’s available.

The New Year will also bring a new, permanent CEO to SF Fire Credit Union. I have full faith and confidence that the Board of Directors will select an individual well suited for the organization, and look forward to assisting that person assume their new position.

Marla Shepard
Interim CEO

2016 Annual Employee Pumpkin Contest

Halloween is almost here! That means it’s time for our Annual Employee Pumpkin Contest.

Vote for Your Favorite Pumpkin by clicking here

Happy Halloween

ACH Direct Deposit Changes

As a benefit to our members, we often process direct deposit funds into their accounts one day earlier than the scheduled posting date, prior to us receiving the funds from the sender. However, the National Automated Clearing House Association (NACHA) has changed the rules, as of September 23, 2016, to include additional Same Day Settlement options.

Due to these changes, payrolls, financial institutions, and agencies may elect to send their files within a different time frame than they have done traditionally. This could impact the date SF Fire Credit Union receives direct deposit files, which potentially impacts the ability to post funds early. While we may no longer be able to credit direct deposits early, your funds will still post by the pay date listed on your check.

We apologize for any inconvenience this may cause.


Q: What is ACH?
A: ACH (Automated Clearing House) is an electronic network for financial transactions in the United States.
ACH transactions include direct deposit, payroll and merchant payments.

Q: What is NACHA?
A: NACHA (National Automatic Clearing House Association) is a not-for-profit trade association that manages the
development, administration, and governs the operating rules and business practices for the nationwide network
of ACH transactions.

Q: Why has NACHA implemented this new rule?
A: This rule enables ACH originators the ability to move ACH payments faster. This includes same day processing
of ACH transactions in the future.

Q: Why is SF Fire Credit Union making this change?
A: With the adoption of the NACHA Rule, we may not receive direct deposit files early to post them.

Q: Does this apply to all banks or credit unions?
A: Yes. All financial institutions must comply with the new ACH rules.

Q: When will this take effect?
A: This change takes effect September 23, 2016.

Q: Does this change affect deposits and withdrawals?
A: At this time this change only impacts ACH deposits.

Q: How may this impact the posting of my payroll direct deposit?
A. Your payroll direct deposit may not be received to post to your account until your actual pay date.

Q: What will happen if I have automatic withdrawals scheduled around receiving my deposit early?
A: You will need to modify your automatic payments based on your expected direct deposit dates determined by
your employer or depositing agency.

Q. Will this change impact my Social Security deposit?
A. Your Social Security direct deposit may not be received until your actual pay date to post to your account.

Q. Will this change impact my City of San Francisco payroll deposit?
A. Your City of San Francisco payroll direct deposit may not be received until your actual pay date to post to your account.

New Fireboat Marks Loma Prieta Anniversary

San Francisco celebrated the 27th anniversary of the Loma Prieta earthquake Monday by commissioning an $11.5 million insurance policy — a brand-new fireboat.
The boat, which is 88 feet long, can pump 18,000 gallons of bay water per minute. It is essentially a floating fire hydrant and a regional asset that can fight blazes anywhere on the shores of San Francisco Bay.

The new boat, painted red and white, will be the city’s third fireboat. It was named St. Francis and christened with the traditional bottle of Champagne by Sen. Dianne Feinstein, D-Calif., who helped get $8 million in federal grants, the majority of the cost.

The boat was the star of a ceremony held in bright sunshine at the ferry dock at McCovey Cove just outside AT&T Park. After speeches and assorted dignitaries got a quick tour, the St. Francis was moved out on the bay and pumped water high in the air, like geysers, as the crowd applauded and the Riordan High School band played.

Nico Rivera, 8, who is a third-grade student at SS Peter and Paul’s School in North Beach, came up with the boat’s name. A jury picked “St. Francis” from among 300 entries submitted by San Francisco schoolchildren. Nico was on hand Monday to recite a poem about fireboats and to help Feinstein christen the vessel.

“This is the most beautiful boat I was ever on,” said Joel Delizonna, the senior of the three pilots assigned to the city’s fireboats. The St. Francis is based at Fire Station 35 on the Embarcadero with the city’s other two fireboats, the 1954 vintage Phoenix and the even older fireboat, Guardian. The station also houses an engine company of four firefighters, and three fireboat personnel.

To read full article, click here.

Run Wild San(ta) Francisco

Register now for the Run Wild San(ta) Francisco 5K and Kids Dash – the original SF Santa Hat Run.

Sunday, December 4th at Crissy Field, San Francisco (East Beach)
Register at

6:30AM – Check in Opens
8:00AM – 5K Race Start
8:30AM – Post Race Festival Opens
9:00AM – Kids 100 Yard Dash
9:15AM – Awards Ceremony

This event benefits the San Francisco Firefighter’s Toy Program.
The San Francisco Fire Fighter’s Toy Program will be onsite race day accepting donations of new unwrapped toys. Racers are encouraged to bring a new, unwrapped toy or two on race day to donate and/or to make a donation when you register. Any donation above your entry fee will be given to the San Francisco Fire Fighter’s Toy Program and is 100% tax deductible.

24th Annual Old-Timers' Night Dinner

The 2016 Phoenix Society of San Francisco invites you to join us at our 24th Annual Old-Timers’ Night Dinner

Honoring Retired S.F.F.D. Veterans:
Lt. Early Davis – E23, T5, Lt. BFP, E5-T5 (Swing), E40, DOT
Lt. Bill Moe – FF Old E16, E28, T13, T2, Lt. Fireboat, E41, E25, T17, BFI
FF Bob Moore – FF T5, T3, T1, R1, Airport Rescue 1
FF Dan O’Donnell – FF E1, Rescue 1

Wednesday, November 2, 2016
Spanish Cultural Center- Patio Español
2850 Alemany Blvd. at Farragut Ave., San Francisco

10th Annual Johnny V. Memorial Toy Run

Wind & Fire MC – Barbary Coast Chapter – San Francisco

presents “The 10th Annual Johnny V Memorial Toy Run”

Saturday, November 5th, 2016
2225 Jerrold Street, San Francisco, CA

Registration: 10 a.m. – 11:30 a.m.

Donation: $25 (Rider $5)
with New Unwrapped Toy

A run dedicated to benefit, “Local798’s”, San Francisco Firefighters Toy Program, In Memory of (Firefighter, Brother, Toy King) John Voelker, “Johnny V”

Workshop: Financial Planning

Financial Planning Workshop

Most Americans will complete their education without ever taking a class on the topic of financial planning. Instead, we get our education from the School of Hard Knocks! SF Fire Credit Union and CUSO Financial Services, L.P. (CSF)* are here to help. We’re hosting a workshop designed to answer your questions. We will discuss goal setting, budgeting, planning for emergencies, credit, investing, retirement planning and more.

Wednesday, October 19th at 6:15 p.m.
Stonestown Branch
565 Buckingham Way, San Francisco, CA
Register with Kevin Rucker
(415) 674-4874 |

We look forward to seeing you soon.

Protecting Members from Elder Financial Abuse

Rules and Regulations

In the “Rules and Regulations” series, we’re hoping to inform members of the regulatory reporting that we’re required to follow in order to comply with banking regulations. In this article, we’re addressing elder financial abuse.

What is Elder abuse?

Elder abuse in the credit union world refers to the financial abuse of an elder (any person residing in California who is 65 years of age or older) or dependent adult (anyone between the ages of 18 and 64 who has physical or mental limitations that restrict their ability to carry out normal activities or to protect their rights). Financial abuse is generally the taking of real or personal property for wrongful use, or assisting in doing so.
Unfortunately, the perpetrators most often include family members, specifically spouses, children or grandchildren. Other perpetrators may include individuals who seek out vulnerable seniors with the intent of exploiting them.

How does SF Fire Credit Union identify possible elder abuse?

A few of the things we look for include:
Statements made by the apparent victim or suspect
Changes to banking patterns or practices, unusual activity, such as large withdrawals or large wires
Abrupt changes to legal or financial documents, such as power of attorney or trust instruments
Sudden confusion by the apparent victim regarding their personal financial matters
Establishment of unnecessary credit for the apparent victim for themselves or another person

What is the Credit Union required to report?

We are required to report suspected financial abuse of an elder or dependent adult to the Adult Protective Services agency (APS) or law enforcement in the county where the apparent victim lives within two working days. Financial institutions that fail to comply with this timeline are subject to civil penalties of up to $5,000.

How can members report suspected elder abuse?

If you suspect that you or someone you know are a victim of elder abuse, we encourage you to contact us at the Credit Union, or reach out to your local authorities.


If you have questions about elder abuse, please contact Chris Van Sickle, our VP of Internal Audit/Compliance at, or Emily Borowski, our Internal
Audit & Compliance Manager at