Latest News

Keeping you updated on what’s happening at SF Fire Credit Union.


Message from Marla

It’s been a pleasure working with the staff, management, and elected officials at SF Fire Credit Union as interim CEO. After spending the summer familiarizing myself with the organization, I’ve had the opportunity to see first-hand how this Credit Union earned its reputation within the industry for delivering exceptional service to create a fiercely loyal membership. I’m pleased to provide that membership with an update on the state of their Credit Union. I’ll offer my insight regarding our financials, significant summer projects, what’s in store for the remainder of the year, and a glimpse of our plans for 2017.

Strong Financial Position
SF Fire Credit Union continues to maintain a strong financial position. Profitability is a key to the success of any credit union, including our own, as Net Income is the only manner by which we can increase our Capital Reserves. 2016 has been a good year thus far, with Capital Reserves increasing by over $5.9 million for a total of $95.5 million.

Significant Summer Projects
It was a busy summer at SF Fire Credit Union, with time and resources spent on infrastructure projects designed to improve upon system performance, or to prepare us for the launch of upcoming endeavors. We performed significant upgrades to our core operating system, to improve the performance of our current Online and Mobile Banking platforms while their replacement systems are developed. We also completed the testing and systems preparation required for the launch of EMV debit cards, which begin production soon.

Remainder of 2016
We’ll be focusing our energy on several large scale projects for the remainder of 2016, both of which we know have been highly anticipated by members. First, is to continue work on the development of new Online and Mobile Banking platforms. We’ve made a strategic decision to move away from utilizing in-house developed systems, and will be partnering with an established Online and Mobile Banking provider for our new platforms. Our objective is to provide class leading features (such as two-factor & biometric authentication, integrated personal finance management tools, account aggregation with other financial institutions, and enhanced card controls) along with a heightened level of technical and maintenance support for the Credit Union. Second, will be the launch of EMV debit card production which begins in early October. The reissue of EMV debit cards will systematically ramp-up over the course of the coming months, as we do not have the capacity to reissue all of our debit cards at one time.

Looking Ahead to 2017
I expect the highlights of next year to include the launch of new Online and Mobile Banking systems, and the introduction of Android Pay. We expect Online and Mobile Banking to launch during the summer months (June, July, or August), and will provide members with an update when the timeline has been finalized by our provider. In regards to Android Pay, we’re optimistic for introduction in early 2017. We’re awaiting confirmation from our card processing partners, and will share that information as soon as it’s available.

The New Year will also bring a new, permanent CEO to SF Fire Credit Union. I have full faith and confidence that the Board of Directors will select an individual well suited for the organization, and look forward to assisting that person assume their new position.

Marla Shepard
Interim CEO

ACH Direct Deposit Changes

As a benefit to our members, we often process direct deposit funds into their accounts one day earlier than the scheduled posting date, prior to us receiving the funds from the sender. However, the National Automated Clearing House Association (NACHA) has changed the rules, as of September 23, 2016, to include additional Same Day Settlement options.

Due to these changes, payrolls, financial institutions, and agencies may elect to send their files within a different time frame than they have done traditionally. This could impact the date SF Fire Credit Union receives direct deposit files, which potentially impacts the ability to post funds early. While we may no longer be able to credit direct deposits early, your funds will still post by the pay date listed on your check.

We apologize for any inconvenience this may cause.


Q: What is ACH?
A: ACH (Automated Clearing House) is an electronic network for financial transactions in the United States.
ACH transactions include direct deposit, payroll and merchant payments.

Q: What is NACHA?
A: NACHA (National Automatic Clearing House Association) is a not-for-profit trade association that manages the
development, administration, and governs the operating rules and business practices for the nationwide network
of ACH transactions.

Q: Why has NACHA implemented this new rule?
A: This rule enables ACH originators the ability to move ACH payments faster. This includes same day processing
of ACH transactions in the future.

Q: Why is SF Fire Credit Union making this change?
A: With the adoption of the NACHA Rule, we may not receive direct deposit files early to post them.

Q: Does this apply to all banks or credit unions?
A: Yes. All financial institutions must comply with the new ACH rules.

Q: When will this take effect?
A: This change takes effect September 23, 2016.

Q: Does this change affect deposits and withdrawals?
A: At this time this change only impacts ACH deposits.

Q: How may this impact the posting of my payroll direct deposit?
A. Your payroll direct deposit may not be received to post to your account until your actual pay date.

Q: What will happen if I have automatic withdrawals scheduled around receiving my deposit early?
A: You will need to modify your automatic payments based on your expected direct deposit dates determined by
your employer or depositing agency.

Q. Will this change impact my Social Security deposit?
A. Your Social Security direct deposit may not be received until your actual pay date to post to your account.

Q. Will this change impact my City of San Francisco payroll deposit?
A. Your City of San Francisco payroll direct deposit may not be received until your actual pay date to post to your account.

Workshop: Financial Planning

Financial Planning Workshop

Most Americans will complete their education without ever taking a class on the topic of financial planning. Instead, we get our education from the School of Hard Knocks! SF Fire Credit Union and CUSO Financial Services, L.P. (CSF)* are here to help. We’re hosting a workshop designed to answer your questions. We will discuss goal setting, budgeting, planning for emergencies, credit, investing, retirement planning and more.

Wednesday, October 19th at 6:15 p.m.
Stonestown Branch
565 Buckingham Way, San Francisco, CA
Register with Kevin Rucker
(415) 674-4874 |

We look forward to seeing you soon.

24th Annual Old-Timers' Night Dinner

The 2016 Phoenix Society of San Francisco invites you to join us at our 24th Annual Old-Timers’ Night Dinner

Honoring Retired S.F.F.D. Veterans:
Lt. Early Davis – E23, T5, Lt. BFP, E5-T5 (Swing), E40, DOT
Lt. Bill Moe – FF Old E16, E28, T13, T2, Lt. Fireboat, E41, E25, T17, BFI
FF Bob Moore – FF T5, T3, T1, R1, Airport Rescue 1
FF Dan O’Donnell – FF E1, Rescue 1

Wednesday, November 2, 2016
Spanish Cultural Center- Patio Español
2850 Alemany Blvd. at Farragut Ave., San Francisco

10th Annual Johnny V. Memorial Toy Run

Wind & Fire MC – Barbary Coast Chapter – San Francisco

presents “The 10th Annual Johnny V Memorial Toy Run”

Saturday, November 5th, 2016
2225 Jerrold Street, San Francisco, CA

Registration: 10 a.m. – 11:30 a.m.

Donation: $25 (Rider $5)
with New Unwrapped Toy

A run dedicated to benefit, “Local798’s”, San Francisco Firefighters Toy Program, In Memory of (Firefighter, Brother, Toy King) John Voelker, “Johnny V”

Protecting Members from Elder Financial Abuse

Rules and Regulations

In the “Rules and Regulations” series, we’re hoping to inform members of the regulatory reporting that we’re required to follow in order to comply with banking regulations. In this article, we’re addressing elder financial abuse.

What is Elder abuse?

Elder abuse in the credit union world refers to the financial abuse of an elder (any person residing in California who is 65 years of age or older) or dependent adult (anyone between the ages of 18 and 64 who has physical or mental limitations that restrict their ability to carry out normal activities or to protect their rights). Financial abuse is generally the taking of real or personal property for wrongful use, or assisting in doing so.
Unfortunately, the perpetrators most often include family members, specifically spouses, children or grandchildren. Other perpetrators may include individuals who seek out vulnerable seniors with the intent of exploiting them.

How does SF Fire Credit Union identify possible elder abuse?

A few of the things we look for include:
Statements made by the apparent victim or suspect
Changes to banking patterns or practices, unusual activity, such as large withdrawals or large wires
Abrupt changes to legal or financial documents, such as power of attorney or trust instruments
Sudden confusion by the apparent victim regarding their personal financial matters
Establishment of unnecessary credit for the apparent victim for themselves or another person

What is the Credit Union required to report?

We are required to report suspected financial abuse of an elder or dependent adult to the Adult Protective Services agency (APS) or law enforcement in the county where the apparent victim lives within two working days. Financial institutions that fail to comply with this timeline are subject to civil penalties of up to $5,000.

How can members report suspected elder abuse?

If you suspect that you or someone you know are a victim of elder abuse, we encourage you to contact us at the Credit Union, or reach out to your local authorities.


If you have questions about elder abuse, please contact Chris Van Sickle, our VP of Internal Audit/Compliance at, or Emily Borowski, our Internal
Audit & Compliance Manager at

Important Election Notice

The Annual Meeting of the Members and elections of the Board of Directors and Supervisory Committee will be held on Presidents Day, Monday, February 20th, 2017, at the Spanish Cultural Center located at 2850 Alemany Blvd. in San Francisco.

There are three positions on the Board of Directors and two positions on the Supervisory Committee which are up for election.

Nomination petitions must be received at the Main Branch of SF Fire Credit Union by November 22nd, 2016.

Santa Claus is Coming to SF Fire Credit Union

‘Tis the season! Drop by one of our branches to have your photo taken with Santa.
Every kid (or kid at heart) can get a free photo to take home.

Young and old alike enjoy visiting Santa Claus (SFFD Retiree Bob Cuff) every year at our branches. This year he’ll be in town on the following dates:

Pacifica Branch – Monday, Dec. 12th – 10am – 11:30am
Stonestown Branch – Monday, Dec. 12th – 1pm – 4pm
Mint Plaza Branch – Tuesday, Dec. 13th – 10am – 11:30am
California Street Branch – Tuesday, Dec. 13th – 1pm – 4pm

See you there.

SFFD 150th Anniversary Parade & Historical Exhibition

Celebrate 150 years of emergency response and firefighting in San Francisco with the brave men and women of the SFFD.
Historic apparatus & vehicles will be on display at Fisherman’s Wharf on the waterfront between Pier 39 and Pier 45.

Come see…
1895 Steam Pumping Engines in Action
Horse Drawn Apparatus Galore
Fire Dept History comes to life

13th Annual Steven Rucker Memorial Golf Tournament

13th Annual Steven Rucker Memorial Golf Tournament
Event Date: Monday, September 19, 2016
Bay Club Stone Tree, Novato, CA

About the Steven Rucker Memorial Golf Tournament

Steven Rucker was a Novato firefighter, who lost his life in the Line of Duty on October 29, 2003 while battling the Cedar Fire. Since 2004 the Steven Rucker Memorial Golf Tournament has raised over $250,000. The Novato Fire Foundation uses these funds to support the Fire Squirts camp for kids, the Steven Rucker Scholarships, the Automated Defibrillator program, and other Foundation sponsored events.