It’s summer in San Francisco, having arrived on the heels of a spring which I’d certainly describe
as being out of the ordinary. Many of us were euphoric over the success of the Golden State Warriors, who won their first NBA Championship since 1975. Regrettably, our members recently experienced a significant service failure, an event I would also consider to be out of the ordinary. Many of you are aware of (and were negatively impacted by) an ATM/Debit card network failure we experienced on the weekend of June 6th. First off, and on behalf of all of us at SF Fire Credit Union, I apologize for the inconvenience this caused. Having communicated with many of you during the outage, I know first-hand the stress this imposed on our membership. Failures such as this are unacceptable, and do not meet the level of service you expect and deserve, let alone meet the level of service we strive to deliver. I’d like to assure members that we’ve identified the cause of the failure, and have implemented safeguards to prevent this type of outage from occurring in the future.
Moving beyond these events, there’s certainly additional news and updates I’d like to share. I’m
pleased to report that our financial performance remains strong, with continued profitability and
ability to increase capital reserves. This is a direct reflection of our loyal membership, and being their financial institution of choice. Thank you for giving us the opportunity to meet your borrowing needs, be it a credit card, car loan, or mortgage. We also held several events which have proven popular with members, including a car sale (at a new Treasure Island location) and sensitive document shred days at all branches.
More is in store this coming summer and fall. We’re remodeling our Stonestown branch, with the goal of improving the ‘flow’ of the branch to improve the service experience at that location. Micro-chipenabled Visa Platinum credit cards, which offer a higher level of security as well as global usability, are ramping up in production. We’ve begun issuing chip-enabled cards to new cardholders, and expect to reissue all of our existing cards over the course of the next few months. A new Online Banking system is on the horizon. It will offer enhanced security, including unique user IDs for joint owners as well as two-factor authentication. And finally, our member events will continue, the next being at car sale the weekend of August 15th at the Cow Palace.
I hope to see you soon, be it at the Car Sale or at the Main Branch. If our paths don’t cross, know that I always welcome your questions or comments and encourage you to contact me via our website (“Ask Darren”), Twitter (@SFFireCU) or mail at our California Street address.
Darren Herrmann, President & CEO