It’s with appreciation and respect that we share the news of Darren Herrmann’s departure on June 17th. We wish him well, and are committed to maintaining the high level of service he championed since arriving at SF Fire Credit Union as a member of our senior management team in 2002.
Service & Innovation
Always seeking ways to improve the member service experience, many initiatives were launched under his guidance after he assumed the position of CEO in 2010. Be they technological (mobile banking, remote check deposit, EMV chip-enabled credit cards, Apple Pay™), pertaining to branches (extended hours, free CoinStar™ machines, online appointments), or member events (car sales, document shred days, educational seminars), he implemented programs designed to make doing business with us easier and more convenient than ever before.
Challenging Economic Times
Under Darren’s stewardship, SF Fire Credit Union fared well through challenging economic times. While growth was steady ($676 million to $1.2 billion in assets), it was consistently outpaced by earnings. The Credit Union’s capital reserves increased from $49.2 million to nearly $90 million during this time, which bodes well for a long and prosperous future of serving members.
Interim CEO Marla Shepard
The Board of Directors is dedicated to carrying on with our tradition of providing exceptional service and value to members. They have appointed Marla K. Shepard as the Credit Union’s interim CEO. She brings with her over forty years of senior executive level experience at top performing credit unions, and has extensive knowledge of operations, service quality, business strategy, and executive management.