Message from the President - Spring Has Arrived

It's been a few months since my last message, and Spring has arrived at SF Fire Credit Union. 2012 was certainly a good year for us, but rather than dwell on our past success we're working hard to ensure a prosperous 2013.

Many of you contact me directly though our website ('Ask Darren') and Twitter (@SFFireCU) and ask for my thoughts on the economy, and how we're holding up. As I've said over the past year, I think SF Fire Credit Union has fared well during the economic downturn and recovery. While many have endured financial hardship, we're fortunate to have an overall membership with relatively stable employment living in areas least affected by declining real estate values. In regards to what this year has in store for us, I share the optimism of many economists. The stock market has reached record highs, with the Dow Jones Industrial Average now at over 14,500. Economic data shows that our economy is expanding, housing demand is increasing, car sales are strong, manufacturing is on the rise, and inflation seems to be in check. All this bodes well for our local economy, which in turn impacts the financial lives of our members - and your credit union.

We're always striving to make banking with SF Fire Credit Union easier, and that will remain steadfast in 2013. Earlier this year we launched faster and more intuitive loan application tools for smart phones and online banking. Low interest rate tax loans are now available to alleviate the anxiety some may have associated with April 15th. The ability to make branch appointments is now available, which will allow you to take care of business on your schedule - not ours. Two upcoming member events are back by popular demand. We'll be having a Member Car Sale at the Cow Palace on April 6th and 7th, and our annual document Shred Day will be held at all of our branches on April 19th. I hope to see you at one of these events, but if not know that I always welcome your questions or comments and encourage you to contact me.

Darren Herrmann

Darren Herrmann, President & CEO